Mobile Content World 2008 @ Australia

Mobile Content World 2008, is being launched at a time when mobile marketing and advertising is tipped to move beyond the experimental phase.
The advantages of the mobile medium, with its ability to offer personalised and targeted advertising, has seen an increasing number of multimedia companies integrate mobile into their marketing initiatives. According to ABI Research, the global marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013.
This separately bookable one day conference brings together local and global pioneers of the fledgling mobile advertising industry. It covers the critical business and creative issues faced by advertisers, media agencies, operators, software application providers and mobile marketing agencies.





